Large teams are quickly becoming a thing of the past; smaller teams are more agile, pro-active, and respond more quickly and effectively to changes. Small teams lead to stronger dialog based communications which leads to quicker meaningful decisions and improved turn-around times. An agile environment is more often than not, a smarter choice than the larger red-tape laden teams.

Today’s creative industry crosses many boundaries, having the knowledge and foresight to anticipate, research, and identify these touchpoints can be the difference between missed opportunities and exceeding ROI expectations. While the saying, “wear many hats” may seem cliché, it plays a vital role in successful strategic planning and tactical execution.

Complacency is the nemesis of growth and development. It has always been my belief that the day you feel you have nothing left to learn is the day you stop being an asset and become a liability. Never stop learning, exploring, and being curious about the ideas all around you. Learn from everything and everyone; it all has something to offer.

Big ideas are no longer reserved for companies with large budgets, huge staffing, and hallways full of credentialed employees. Start-ups and smaller companies can and have made huge impacts on a local and global level. The excitement, gravity, and mission critical dynamics of bringing those big ideas to life, particularly in smaller companies, drives and inspires me to always do my best.

It takes a village to raise a child and a team to raise a business. Regardless of a company’s size or history, utilizing teams full of diverse experience is by far the best way to turn big ideas into successful ones. Everyone sees potential from different perspectives and everyone has different skill sets to contribute. Allowing each of them to actively engage in ongoing conversation makes for more robust and well-planned executions.
Together, Everyone Achieves More Success!

The “why” in what gets done. The end result of any good initiative serves a functional, or otherwise, useful purpose. Typically speaking, this is about successfully getting an idea, product, or service to consumers in a meaningful, effective, and user-centered way. Demanding that these responsibilities always be accounted for is paramount. From conception through delivery and support, never forget the big picture

Opportunities come from everywhere: from new ideas to changes in business initiatives to qualitative and quantitative research – and many other places. The magic happens when new opportunities allow the chance to explore and push business to a heightened level.

Constant collaboration with as many touchpoints as possible is imperative to overcoming existing obstacles or identifying new opportunities. Taking the initiative to dive in and explore what makes things the way they are and how they might be improved is the beginning of all great things to come.

The opportunity has been identified. Now, how do you make it happen? There are many proven methods for doing just about everything. Conversely, there are just as many possibilities, if not more, for doing it differently. So, how should you go about it?

Has this opportunity been explored before? Is someone else already doing it? If so, how did they do it? Were they successful? Could or should it be done differently? Determining the best solution is often not a straight-forward strategy. However, good research and analysis will always be a welcomed guide.

The opportunity has been identified and the solution has been weighed; has it been found wanting? If the benefit does not outweigh the resources required to make it happen then it is not often a good investment. Sunk cost or project abandonment is not something businesses want to explain to investors.

Understanding the metrics that dictate success are just as important as knowing why to attempt something in the first place. Knowing when to say when and understanding that not all things are meant to be is an important skill to exercise where warranted.

Capitalizing on my natural problem solving skills, I have an aptitude for navigating and overcoming ever-changing creative space challenges. In an age of digital communication, user engagement, buy-in, and retention are often the bottom line; the expertise I bring to the table reinforces any successful initiative. See a more extensive list in my Downloadable Resume.