YTB Branding Pack

Print

The YTB branding pack was designed specifically with PDF distribution in mind.

As with many branding packs, the YTB Branding Pack was designed to effectively communicate the brands, colors, and creative considerations to all who requested such resources. When working with thousands of potential asset creators, policing branding can become very complicated very quickly. This pack allowed YTB to communicate and assert standards and best-practices when requests were made to use our brands.

The Hats I Wore

  • Creative Director

    As one of the smaller projects, I worked directly with our senior designers and cross-departmental leads to guide the composition of this branding pack.

  • Branding Advocate

    Advocated consistent and accurate branding of YTB and its subsidiaries ensuring all brands were represented and communicated properly.

Collateral