The ZamZuu Ecosystem
The ZamZuu ecosystem was based on a replicated e-commerce platform where entrepreneurs could purchase a storefront and offer nearly endless savings to shoppers on thousands of name brands through referrals and direct purchases.
E-Commerce Platform
Interface
From interface wireframes to functional prototypes, the entire ZamZuu ecosystem was designed in-house!
Interaction
Providing consistent and comfortable user interaction throughout the entire ZamZuu platform was critical for user acceptance!
Web
As an entirely Web based platform, we delivered everything from entire Web sites to co-branded vendor packages!
Integration
Since ZamZuu was built on top of existing proprietary software and vendor data, partnering with our development team was key!
A large portion of ZamZuu’s privately branded products and services required everything from pamphlets and brochures to product packaging!
B2B
As the largest aspect of ZamZuu’s consumer value, working constantly with vendors to ensure standards were met was vital!
Shortly after launch, the ZamZuu e-commerce network increased store sales by
210%*
*as compared to the year before
With ZamZuu, I wanted to take their e-commerce platform to a completely new level. Focusing our efforts on increasing sales, we created a platform with more functionality, easier navigation for the customer, and a simplified user interface. Our goal was to increase sales, and that’s exactly what we did. This was further accomplished with a bold social media strategy being kicked off during the holiday shopping season, and it paid off. ZamZuu’s sales figures more than doubled for the weekend of Black Friday as compared to the same weekend one year prior. In fact, we had over 127,000 post views during our Black Friday campaign on our ZamZuu Dealz page on Facebook.
Even after the Black Friday campaign, sales continued to stay high. Our Affiliate store sales in December were $1,194,513 versus only $568,215 the year before. This represented a 210% increase year over year.
With Affiliate store sales soaring, we were thrilled but that wasn’t our primary goal. ZamZuu offers a line of products from vendors they call Featured Stores. Our sales people earn higher commissions when they sell these products versus any affiliate network stores. In the process of redesigning our e-commerce platform, we placed greater emphasis on the placement of these stores. As we anticipated, our featured stores sales increased as well. On an annual basis, ZamZuu sold $1,371,078 in Featured Products generating an estimated $653,675 in commissions.
The Hats I Wore
Creative Director
From conception to completion, I directed, managed, and engaged in a hands-on role with stakeholders and our creative team.
UI/IxD/UX Designer
From user interface and experience to interaction and research; I partnered with stakeholders, cross-departmental staff, and users to create user-centered applications and experiences.
Stratigic Planner
Proactively created, managed, and organized tactical actions throughout the campaign to ensure strategic success.
Project Liaison
Having worked diligently with upper-management, cross-departmental staff, and users, I effectively communicated all facets of this project.
Concept Artist
Partnered with staff on all levels to wireframe, prototype, narrate, and designed many assets throughout the ecosystem.
Brand Advocate
Maintained a consistent message, presence, and experience making ZamZuu a household name among store owners and their customers.
Sub-Brands
YTB Marketing business initiatives demanded that ZamZuu rapidly expand into popular online shopping market segments. To support this, the ZamZuu e-commerce platform held home to many sub-branded products and services. By integrating these into the ZamZuu ecosystem, immediate benefits were gained; it excelled at supporting brand continuity, simplicity, shared support systems, and shared back-end systems. Doing this kept overhead to a minimum while increasing the bottom line and offering increased value to store owners.
ZMobile
Zmobile was a lead capture system which allowed business owners to build and expand their consumer network through automated text messaging systems.
ZamTek
ZamTek was ZamZuu’s premier high-tech product and service outlet; from home entertainment services to high-end electronics.
Z4life
Z4life was ZamZuu’s health and fitness brand. This outlet was used primarily to support the sales of Daily Z and ExZilarate.
“At Z4life, we’re dedicated to ensuring that you’re getting the most researched, highest quality, and affordable supplements on the market.”
Daily Z
“A delightful liquid dietary supplement, perfect for an all-around natural supplement full of vitamins, minerals, and herbs.”
ExZilarate
“ExZilarate provides the rush for strength, energy, and focus to revitalize your day with natural ingredients.”
Consumer Testimonials
I needed a new pair of progressive bifocal glasses. I have paid upwards of $600 through the traditional stores. I took my prescription to EyeBuyDirect.com and saved almost $500 off my price! Great frames and a progressive lens in those modern looking frames – I paid $106! You can’t beat that kind of savings! Thanks ZamZuu.Ron L.
My wife loves Versace perfume. We found The Perfume Spot through ZamZuu and compared the price at Macy’s. For a 1.7 oz bottle, it was $69.95. At The Perfume Spot store on ZamZuu, we found the perfume in a 3.4 oz bottle for $49.95 with no sales tax and no shipping. We could not believe our eyes, getting twice as much perfume for $20 less than Macy’s was charging for the 1.7oz of the Versace Perfume. That’s just one example. I’ve seen great savings with ZamZuu. It definitely pays to shop online!Harry K.
I purchased two cross body bags, an evening clutch, two bi-fold wallets, and two money clips for Christmas gifts for my family. Your staff was very friendly and helpful pulling the order together in time for Christmas. The order had different photos for each item and were being delivered to different addresses. Everything arrived in plenty of time and was just as ordered. This order was placed without having seen your products. I was very pleased with the end result from the sharpness of the photos to the quality of the items. It was hard to tell the size from the photos but the cross body bag is the perfect size for the weekend or a quick trip to the store. Thank you, and I am sure I’ll be placing more orders in the future!Sherrie M.
Thank you Visual Treasures! You guys rock!! Throughout this process of ordering my new checkbook clutch, you have been on top of it. You made sure the picture fit when there was a question of size, gave me a choice of color of the clutch chosen, and kept me informed of the process all the way through. I received it fast after approval and it looks great! There’s plenty of room for all my must-haves–cards and checkbook–and the quality of construction is top-notch. I have a keepsake to last for years to come and have been showing it off everywhere with many compliments!Julie L.
Collateral
